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Inserting Multiple Empty Rows in Excel
The other day, I was preparing a dashboard and I came across this problem:I had a few rows of data and I had to insert multiple empty rows (5) in between each row. Initially I wrote a simple VBA macro...
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Visual Sciences: Path Analysis using Path Browser
Omniture's Visual Sciences has very limited material available over the internet and it's really hard to find any white papers on how to use certain functionality available in it. Once such...
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Packet Monitors
In case you are a web analyst no matter whether you are involved in implementation of any analytics solution or just doing data analysis, it is very important that you understand what variables are...
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User Segmentation
Segmentation is a term you will often hear in the context of analytics and web analytics is no exception. Segmentation gives you insight into the kind of users who are visiting your website and thus...
View ArticleWeb Analytics Best Practices
The other day I was reading "Web Analytics An Hour A Day" by Avinash Kaushik and found some of the web analytics best practices outlined by him. In this post I have put down a few of these best...
View ArticleKey Metrics Revisited : Visits or Sessions
Visits : This metric is also referred to as sessions. Its purpose is to measure how many times people visit the website during a given time frame (cookies are used to track sessions). Because most web...
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Site Overlay/ Next Click Analysis
The Site Overlay/Next Click Analysis is an important analysis that can be carried out to understand how the users are using the site navigation to find their way around from the landing page. This Next...
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Omniture Site Catalyst: Props ,eVars and events
Omniture SiteCatalyst is one of the most advanced web analytics solutions available in the market today. SiteCatalyst's advanced reporting capabilities generate over 150,000 report combinations....
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Google Analytics _setVar () Function
There is always a solution to your data problems with Google Analytics (GA). You just need to find the correct plug-in/function. In my case, I was trying to find out a way in which I could filter out...
View ArticleOmniture SiteCatalyst events
This post is a continuation of my last post Omniture Site Catalyst: Props ,eVars and events in which I made a passing mention about Omniture events. This particular post is dedicated specifically for...
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Omniture SiteCatalyst : Path Analysis
If you are a website owner or a web analyst repsonsible for site optimization, path analysis is very important for you. WHY?....1) it will help you understand what navigational paths users are taking...
View ArticleDifference Between Omniture DataWarehouse and ASI slots
Many first time users of Omniture SiteCatalyst have this question as to what is the difference between DataWarehouse and ASI slots. Infact ASI slots is part of Omniture DataWarehouse. However there is...
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Monetization Models in Web Analytics
One way or the other, most web sites in place have the same objective: making money, generating revenue. The road leading up to this objective can be different for different sites, for e.g. some sites...
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Improved Online Shopping Experience
Have you ever been to a store , filled up your cart with products and decided not to buy since the queue was long. I doubt it, and even if you did the instances would have been very low. The reason...
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Cookie Tracking in GA using _setVar function
Ever since I started using Google Analytics to track users on my blog, I have been itching to find a way to track each individual browser to my blog. I came to know that GA had the provision for IP...
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Creating the Right Segments
Creating segments are an integral part of web analytics, whether it is segments based on pages viewed, or segments based on geographical locations or based on certain events. However the most important...
View ArticleAugmented Reality (AR) and Analytics:
With technology progressing so fast, developments in the field of AI moving ahead in leaps and bounds, the day is not far away when augmented reality (on a large scale) will indeed become a reality....
View ArticleExit Link Tracking in Omniture SiteCatalyst
Exit link tracking is very important for most sites more so if you are an affiliate site (if you send traffic to other site through your review links or product links) since your revenue stream is...
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Exit Link Tracking with Google Analytics (GA)
Google Analytics provides a very easy way to track your exit links. Now in case you have only a small number of exit links on your website or blog you can use the onclick event to manually embed the GA...
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Funnel Analysis for Online business
What is happening to all my traffic acquired through email marketing and PPC campaigns? Why are they not bringing in the moolah after I spent so much $$ to bring them into my online store?Are these...
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